Regional News

The biggest chatbots of the real estate industry

By Silvia Castro Betancourt 0 Comments NEWS, Regional News

The chatbots have become the real estate agent's best friend when capturing potential customers (because who would answer a question at two o'clock on Sunday morning?). Chatbots can do much of the heavy lifting that agents used to do, such as tracking leads online, asking qualifying questions, and looking up MLS data. Once the lead is captured and all qualifying questions are answered, the lead is ready for the agent, who receives instant notification of the communication to his EVZ.

In June, Real Estate Tech News reported that chatbots, although not new, was one of the top trends of 2017. Thanks to advances in artificial intelligence technology, current chatbots can learn (based on customer inquiries) and synchronize with additional data, be more conversational and more receptive with greater precision. They have also become easier to use and easier to program.

Chatbots can help agents to answer basic questions, often done 24 hours a day, every day, while following valuable leads

When buying or selling houses, most people turn to the Internet, but are reluctant to complete the registration forms. However, most of them are ready to talk to a chatbot. As a result: the chatbot obtains the main information that the agent needs and the client receives an answer to their questions. Chatbots can do the work when agents and intermediaries can not or do not have time to maintain their presence on social networks, while capturing information from potential clients; it also allows potential customers to know that their business is always available to help them.

Facebook Messenger, which has become a popular marketing vehicle for real estate agents, has more than 1.2 billion monthly active users. Chatbotslife reports that the platform has more than 100,000 bots and the same number of developers.

The growing confidence in the chatbots shows us that they really are here to stay. According to Venturebeat, 51 percent of people say that a business needs to be available 24 hours a day, to answer questions and concerns. Although messaging applications are a relatively new form of communication, 45.8 percent of respondents would prefer to contact a company through messages than emails. Although email has been around for decades, almost half of respondents would prefer not to use it.

Despite this statistic, 49.4 percent would prefer to contact a company through messages than through the telephone. This seems to contradict the previous statistics, since a telephone conversation is more a human interaction, however, telephone calls are often received by cold voice mails, or by instructions to press messages ("for customer service, press 1").

Of course, some may wonder if the bots are being prepared to take over the work of real estate agents, but it is likely that the human component of Real Estate - and the emotional and subjective baggage it entails - always requires sensitivity and a human in the conversation. Meanwhile, bots can handle almost everything else.

List of chatbots (AI) used in Real Estate

Structurely - Is in beta with its platform "HomeChat" and "Holmes". Built for real estate agents, users chat with Holmes person and log in to HomeChat to manage the bot conversation and receive potential comments.

X.AI - This personal chatbot assistant takes care of the meeting. They will be responsible for determining the best time and location, and will add an invitation to your calendar.

Motion.ai - The personal programming robot could be a great time saver for agents and brokers in the real estate sector.

Apartment Ocean - An installed widget that interacts with potential customers.

Facebook Messenger - The social network provides excellent resources to guide a user through the creation of chatbot.

Botisfy -  It offers a free and paid subscription service, to integrate a chatbot of customer service in Facebook messenger in five steps.

Chatfuel - Tool used to configure the conversation rules and which offers the possibility of integrating the selected services, Facebook, Twitter, RSS feeds.

The above article was written and published in Spanish and has been translated into English. Click here to read the original article.

Join us in Bangkok from the 28th of February to the 1st of March for the 22nd Property Portal Watch Conference. The theme for this year is The Future of Online Real Estate Marketing – Getting Closer to the Transaction.

Leave a comment

Your email address will not be published.