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3-pronged marketing approach for Australian property disruptor Brickx

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Appoints new marketing hires from Domain and amaysim to help fuel business growth

Property platform, Brickx, is hiring industry experts to clinch key customer and product roles and beefing up its marketing strategy in a bid to further disrupt the property investment market in Australia.

Jennifer Snell of virtual mobile operator, amaysim, has joined as Brickx’ new head of acquisition and customer marketing, while Asok Boopathy, former head of product at Domain Group, has stepped in as group director of product.

Brickx aims to break down traditional barriers that exist when it comes to investing in residential real estate. Brickx properties are each put into an individual trust and split into 10,000 units or 'bricks'. Investors may then earn capital returns and monthly net rental income in proportion to the number of Bricks owned.

The company has more than 8000 active members invested in 14 properties across three capital cities: Sydney, Melbourne and Adelaide.

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Join us in Bangkok from the 28th of February to the 1st of March for the 22nd Property Portal Watch Conference. The theme for this year is The Future of Online Real Estate Marketing – Getting Closer to the Transaction.

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