Indian property portal MagicBricks has partnered with car rental company Ola and devised a creative strategy that allows prospective homebuyers to get a free ride to homes they are interested in viewing.
Keeping in line with the philosophy of 'Doing Much More' for its valuable customers, the property portal partnered with the car rental company to launch an industry-first pilot project wherein, prospective home-buyers on Magicbricks received free rides so they could search for a home through Ola Rentals - cabs by the hour. After a successful pilot project in Bengaluru and Pune, the companies are now planning to extend the partnership to other key markets as well.
The real estate market in both Pune and Bengaluru has stayed resilient amidst demonetization and they have witnessed an upward trend ever since. The free service was available for properties across all segments.
Magicbricks' head of corporate development, Karan Primlani, said the partnership with Ola was intended to make life easier for Magicbricks' customers.
"Making site visits is an integral part of the home buying journey for all prospective home buyers," Primlani said. "Being India's No.1 property site our aim is to come up with industry-first innovative products that make the home buying journey a pleasurable experience for all prospective home buyers. We are glad to announce our strategic tie-up with Ola to provide free site visit facilities for all prospective home buyers. We have successfully executed the pilot project with Ola in Pune and Bengaluru and we are now planning to extend this service to other cities in the months to come."