Bharat Kumar Joins

The UAE’s has announced the appointment of a highly experienced international marketing executive, Bharat Kumar, to the role of Marketing Director, based at the company’s Dubai head office.

Kumar brings over twenty years of high-level sales and marketing experience from big name multinationals such as ViewSonic Corp (UK), DataCore Software (US), Tandberg Data (Singapore) and, most impressively, Microsoft Gulf where he was Business and Marketing Director.

“A sales and marketing director with expertise in driving the development of product and market propositions, establishing distributor partnerships and strategic alliances and winning OEM customers for international IT software and solutions businesses, Bharat is exactly the kind of globally experienced all-rounder individual we need to guide the company into our crucial phase of growth,” explained Renan Boudreau, managing director.

Kumar added: “It’s not often that you get the chance to join a company at such an exciting point and the challenge this role will bring in terms of analysis, planning and implementation is something I relish getting my teeth into – is clearly going places this year and beyond, so I’m glad to be part of it all.”’s Online Marketing Manager, Jon Richards will continue to lead and grow the digital side of the business. Full details of the company’s business expansion are set be officially unveiled in the coming weeks.

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