According to the Joint Center for Housing Studies of Harvard University, home improvement is a large and growing market, achieving roughly $300 billion in consumer spending in 2012. Which is probably why Zillow® is tackling home improvement with the launch of Zillow Digs™, a free app available exclusively for iPad® and as a Web service.
With Zillow Digs, home shoppers and homeowners can find visual inspiration and understand the real cost of remodeling projects. Users can browse tens of thousands of photos and see Zillow's proprietary Digs Estimates for the estimated cost, based on where they live, of the actual bathrooms and kitchens they are viewing. They can create, save and share Boards of ideas and decor they love, browse Boards created by others, comment on photos and follow people with similar interests. And, they can connect with local home improvement professionals for help.
According to a recent survey by Ipsos®, more than 75 percent of homeowners who bought a home in the past year recently completed a home improvement project. Nearly 25 percent of recent homeowners remodeled a bathroom or kitchen in the past year.[i]
"Tens of millions of home buyers shop for homes on Zillow each month, and home improvement is a natural next step for us in consumer empowerment and transparency of information to help people make smarter decisions," said Spencer Rascoff, CEO at Zillow. "I'm also excited to introduce a revolutionary new tool for consumers: Digs Estimates. This first-of-its-kind remodeling cost estimate algorithm was created by Zillow's industry-leading
Zillow Digs also enables homeowners to find and connect with local professionals such as architects, contractors and designers who can help with their projects. Professionals can create a free Zillow Digs profile with contact information, photos of past work and a link to their website. They can also market their expertise and their business by creating Boards, commenting on others' photos and answering questions. And, just as in other Zillow marketplaces, local professionals can build valuable reputations through customer ratings and reviews.
The Zillow Digs App can be downloaded free of charge here.
[i] These are some of the findings of an Ipsos study conducted March 9 - 19, 2012. The study was fielded nationally among a total of 3,023 randomly-selected adults aged 18 and over residing in the United States. With a sample of this size, the results are considered accurate within ±1.8 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the United States been polled. The margin of error will be larger within subgroupings of the survey population. The data presented above relies on a subgroup of homeowners who have moved in the past year, with a sample size of 458 and a margin of error of ±4.6 percentage points 19 times out of 20. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.