Rob Paterson New CEO at

Rob Paterson has joined the management team of erento GmbH, the online rental marketplace headquartered in Berlin. He follows on Rainer Krösing who is leaving the company.

Patrick Günter, CEO of Russmedia Digital Beteiligungs GmbHsaid : “We would like to take the opportunity to thank Rainer for his great contribution to the development of erento and in particular to the establishment of erento Ltd. in the UK. And last but not least for making erento profitable. We wish Rainer every success in the future.”

Paterson brings 25 years of experience, with the past 20 years at Friday Media Group based in the South of England, where he held the position of Group Managing Director. He was responsible for the growth and expansion of the business as well as the internationalization of a number of their brands. “For all of Russmedia’s businesses I see large potential both nationally and especially in the case of erento internationally and I’m looking forward to this new and exciting challenge” said Paterson.

Patrick Günter: “We’ve known Rob Paterson for over 10 years and have witnessed his success. I am delighted that an executive like Paterson is joining our team.”

erento is part of the portfolio of internet properties owned by Russmedia Digital Beteiligungs GmbH who want to realise the opportunities of growing their online portals and in particular erento internationally.

erento with more than 1.2 million items and more than 10,500 businesses is the world’s largest online rental marketplace. Holiday apartments & holiday homes, cars, construction machines & building site, garden equipment – anything and everything can be rented easily and cheaply.

Russmedia also includes one of the largest classified marketplaces in Germany in and leading specialist marketplaces such as (for campers and caravans), (for everything equestrian) and (for commercial vehicle and plant).

The business activity of Russmedia covers 10 daily newspapers, 80 weekly newspapers and more than 100 online portals with 19,7m unique clients/month and 330m page impressions/month within Austria, Germany, UK, Hungary and Romania.

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