First RWD Property Portal Site Launched in UK

Launched in June of 2012, the UK’s has just rolled out its newly revamped website, which the company claims is the first online property portal to be built with a fully 'responsive web design' (RWD), able to scale to desktop, tablet and smartphones. The agency behind the project is award winning Cyber-Duck.

Danny Bluestone, managing director of Cyber-Duck, said: "The new website is optimised for those wanting to tap on touch screens as well as those wanting to click using a keyboard and mouse, so users can make property lifestyle decisions from an iPad at home, a PC in the office or on their Android device while commuting. There is no need to inconvenience a user to download a native app with the new website. Our developers thoroughly enjoyed working with the Artirix engineers and integrating their API into the new website."

The new mobile-friendly portal is a result of in-depth research conducted by to become more user centric, as they set to challenge the market giants, Rightmove and Zoopla.

The new website has been produced to provide the best possible user experience for visitors. The navigation has vastly improved with a super-fast suggestive search, making it much easier for a visitor to find the perfect property. Cyber-Duck and worked with Artirix the leading Search Application Platform, to provide Scalability* and Elasticsearch** technology.

In addition, the 'responsive web design' (RWD) technology means that has one website which adapts to fit the screen or device of any user that is visiting the website. This is unlike other property portals that rely on having a different website built and maintained for each device. There will no longer be a need for the user to download separate iOS and Android apps or navigate to a separate mobile website.

The new website pages contain extra information to help improve the property decision making process. Examples include each property's proximity to local stations, schools, Google street view and other properties nearby.

To easily find properties in their desired location, there is an 'Area Guide' directory, providing an alternative for users to navigate by counties, regions and towns, as well as alphabetically and via Google Maps. This section contains a guide to each city, town, village and hamlet, as well as local history and various interesting facts about the area. This way, a visitor has a clearer idea of whether the area is right for them, before they view a property.

To find local estate agents, there is an 'Agent Search' section, allowing users to find recommended agencies that are selling property in the areas that they are interested in.

CEO of, Scott Green said: "Seeing the vision of our new website come to life is fantastic. I believe we now have the most user-friendly and informative property portal in the UK thanks to the user centred design (UCD) process that Cyber-Duck has created for us and the dramatically improved property loading times thanks to the help of the new search technology from Artirix."

*Scalability refers to using a cloud hosted search technology. It allows the system to grow with an increasing number of feeds and data, with no impact to performance.

** Elasticsearch provides a near real-time search solution that allows information to be returned quickly to the site with the most up to date information. Elasticsearch can handle multiple feeds with various different structures and can facet and order to provide good quality results.


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