VivaReal: Two Key Hires

VivaReal announces that it has made two strategic hires to help enter the next stage of growth.

Lucas Vargas, former Co-CEO of Groupon Brazil is now a VP at VivaReal. His focus is on spearheading the company’s expansion into new territories across Brazil and driving revenue. Prior to Groupon, Lucas worked at Bain, Santander Bank and PWC Mexico.

Sasha Astafyeva, previously at Dafiti, one of Brazil’s largest ecommerce businesses with over an estimated $1bn reais in annual revenue and over 1,000 employees has been hired as Director of Special Projects. Her role will be to help organize and structure the business for scale. Prior to Dafiti, Sasha worked at Lehman Brothers and TA Associates.

“After an in-depth search we are pleased to match two critical roles in our business with 2 excellent executives that will help continue to take advantage of the Brazil market opportunity. Finding the right combination of experience in high growth internet businesses and executive experience in more mature companies is a challenge in Brazil given that the Internet business ecosystem is just starting to develop. These two hires are a huge win for us,”states Brian Requarth, Co-Founder and CEO of VivaReal.

Both Lucas and Sasha have extensive international experience. Sasha grew up in the Ukraine, but moved to the US to study. They both completed their MBAs at Harvard.

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