According to figures released by independent website monitoring firm, Nielsen, who are now reporting Zoopla Property Group as a single entity for the first time, there is little in it with respect to audience size between Rightmove and Zoopla Property Group.
In September the number of unique users visiting Zoopla Property Group websites was 3.78 million versus 4.05 million for Rightmove, according to Nielsen. In terms of reach, Zoopla Property Group had an active reach* of 8.74% of web users in September versus 9.37% for Rightmove.
Alex Chesterman, Founder & CEO of Zoopla Property Group said, “Our recent platform integration and continued investment in our brands is paying off. We are now delivering almost one enquiry per second to our members across the UK. Given that we also power the property search on a number of third party websites, many of which are not included in these figures, the audience size and reach of Zoopla Property Group is also understated by the figures.”
| Company | Unique users (Sept 12) | Active Reach (%) |
| Rightmove | 4,054,000 | 9.37% |
| Zoopla Property Group | 3,784,000 | 8.74% |
Source: Nielsen
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