Earlier this year, Dubai’s Real Estate Regulatory Agency (RERA), the regulatory arm of the Land Department, sent Dubai brokers a notice urging them to register with Simsari.ae, the region’s only government supported online real estate portal, or face penalties.
Though it has taken a couple extra months, Simsari.ae is finally fully operational, with over 209 brokerage firms officially having registered, promises to end the era of ‘ghost’ and ‘repetitive’ listings in Dubai.
Properties registered on Simsari.ae will be assigned a single and distinct number which should prevent duplication, and it will deter the recurrence of property scams in the emirate.
“The bottom line is that transactions will not be registered with the Land Department unless it goes through Simsari,” said Manish Khatri, VP of Business Development and Sales at SPF Realty, “With a central database system, all brokers can cooperate regardless of who has the property.”
The system will also prevent owners from listing the same property with multiple brokers, since RERA guidelines state that an owner can give a mandate to a maximum of three property firms.
An aggressive marketing campaign for Simsari.ae is intended to begin in November to ensure all property in the emirate is listed on the service by next year.