GoHome.com.hk, the leading property portal* in Hong Kong and part of the iProperty Group and owner of Asia’s network of property portal sites in Malaysia, Hong Kong and Macau, Indonesia and Singapore, announced that it has cemented its market leadership in the country with the announcement of an advertising partnership with one of Hong Kong’s ‘Big 4’ Real Estate Franchise Groups. The agreement is said to break a 10 year ban that Hong Kong franchise groups had in place which prevents advertising on property portals.
Shaun Di Gregorio, Chief Executive Officer of the iProperty Group, said, “The partnership marks a significant milestone for GoHome.com.hk and clearly validates GoHome.com.hk’s leadership position in Hong Kong. It also demonstrates that GoHome.com.hk has become the preferred marketing partner for property developers and agencies in the country”.
He added that the partnership also breaks open a 10 year ban that had been in place by the large franchise groups on property portal advertising.
“Naturally we are thrilled at this achievement and we look forward to working even more closely with other industry leaders in the future. The partnership extends our leadership position in Hong Kong and goes to our Group level strategy of focusing on achieving market leadership in the countries we operate”,” said Di Gregorio
Di Gregorio also added that the iProperty Group will continue to focus on providing innovative advertising solutions to customers, designed to build awareness and of course generate leads. At the same time the Group will remain committed to creating the best possible consumer experience for those who are searching for property in Hong Kong and across the Asian region.
“Property developers and property agencies in Hong Kong are increasingly tapping into the great potential that our online solutions offer them. With more than 1 million visits last month on GoHome.com.hk, it is now the preferred partner of the property industry. This status has been built on a proven track record, deep knowledge of the market place and innovative products and services for our customers and consumers alike” Di Gregorio added.
*SOURCE: ComScore - Website Total Unique Visitors (as of August 2012), GoHome.com.hk 147,000, 28hse.com 126,000, Property.hk 76,000, Squarefoot.com.hk 31,000