Italy’s Casa.it, with over 700,000 listings and over 4.7 million Unique Users per month, owned by REA Group Ltd, announced the results for FY2012, which closed on June 30 with a significant increase of revenues to 17,291million EUR, a constant year-on-year 44% growth vs. the past FY2011, +43% in FY2011 vs. FY2010, +83% in FY2010 vs. FY2009, and a positive 4% EBITDA. These results confirm the importance of the Italian market for the REA Group: at present Casa.it is the second market following the Australian one.
REA Group Ltd, one of the main international online real estate brokers, listed on the Australian stock exchange (REA.AX), closed the fiscal year with a significant 16% increase of revenues, now above AUS$277 million (over 222 million EUR), and a 45% EBITDA, equal to AUS$126 million.
“We are satisfied about this achievement: the strong year-on-year growth, confirms our leadership on the Italian market and as a strategic asset for the REA Group,” said Daniele Mancini, CEO of Casa.it. “The ability to generate value during a year of downturn of the real estate market demonstrates, on one hand, the value of our business model, which closed positively for the first year – in fact we recorded a positive 4% EBITDA – and, on the other, our ability to offer our partner real estate agents effective and competitive solutions for their activity, while ensuring an added value, services, and visibility. This strategy implied higher and higher investments in marketing and communication. This year, in fact, we invested for the first time more than 10 million EUR: we implemented important local actions, including partnerships and sponsorships with important entities in the TV business, such as RAI , Sky, and the digital channel Cielo, as well as in the sports world (we are the Official Real Estate Partner of Juventus F.C.) and, obviously, in the real estate sector. Consumer trust can, instead, be summarized with a very simple figure: in May 2012 we passed the threshold of 4.7 million unique visitors, 36% up vs. 2011.”
“While we have been developing significantly since 1996, we do not intend to stop,” continues Daniele Mancini. “Quality was, is, and will always be at the basis of our offering. We believe this is a crucial value to differentiate ourselves from our competitors. Today the market acknowledges this value and chooses our portal as a market place for demand and offer, also thanks to the significant investments made in time to improve our online platform, both in the Desktop and in the different Mobile devices: Apps for iPhone, Android, and mobile website. Another peculiarity is the close focus we make on the Real Estate 2.0 training and culture vis-à-vis real estate agents across the national territory and on the open and on-going dialogue with the main Real Estate Associations.”
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