According to the Nielsen’s report on Australian Internet usage in 2012, Australians used their mobile phones to access the internet an estimated 10% more in 2012 than in 2011 (was 8%).
Approximately 48% of Australians aged 16+ years own a smartphone (35% in Q1 2011), and time spent accessing mobile internet continues its upward trend: 4.2 hours per week, up 20% from 3.5 hours in 2010 – Nielsen, Australian Online Consumer Report.
People all over the world are accessing the internet on-the-go, so it is no surprise that when Thehomepage.com.au released that over 32% of visitors to its property portal are now mobile.
Thehomepage.com.au stated that, ‘When it comes to ways house-hunters prefer to view Thehomepage.com.au, our users have well and truly spoken (with their fingers).”
The reason for the on-the-go property searching on Thehomepage.com.au might be, because its users might me out and about, actually looking for houses at the time of the search.
Consequently, the company has been working on its mobile site, making it faster and more user friendly by simplifying it, as much as possible.
The company is also looking for feedback from users. By visiting Thehomepage.com.au on an iPhone, Android or other mobile device and having a look around, users can then send their thoughts and ideas to http://thehomepage.uservoice.com/forums/163928-general or email email@example.com what they feel could further improve the mobile site.