Realtor.com operator, Move, Inc. announced the appointment of David Roth as vice president of performance and social marketing. Roth will oversee the company’s marketing efforts in web search and social media, which are among the most important channels for the discovery and exchange of real estate information in today’s marketplace.
Prior to his position at Move, Roth was director of search and affiliate marketing at Yahoo!, Inc. where he drove hundreds of millions in revenue through multiple marketing channels. In 2006, Yahoo! had recruited Roth to centralize all its search marketing activities in what was a newly created role to support the company’s largest marketing programs for its shopping, travel, automotive, small business and fantasy sports franchises.
At Move, Roth will report to Barbara O’Connor, executive vice president of marketing, who joined the company in August from Yahoo!. Roth will be based in Move’s Campbell headquarters.
A noted industry expert who frequently lectures on best practices in search and direct marketing, Roth has appeared at conferences including Search Engine Strategies, Search Marketing Expo and PubCon. Additionally, he has contributed scores of opinion pieces to industry websites such as Search Engine Land. He began his career in 1999 managing eLuminator’s search marketing service while at MediaDNA. In 2005, Roth joined Carat Interactive in San Francisco, where he ran paid and organic search and affiliate marketing programs for clients such as TiVo, Dish Network, Kodak, AOL and Hyundai.
Roth holds a Master’s degree in International Business from the University of California, San Diego, and a Bachelor’s degree in Sociology from UC Berkeley.