Last month realestate.com.au launched its national spring marketing campaign. With springtime being the unofficial start of the home shopping season in Australia, it was the logical time for the real estate portal to kick off its fresh new campaign, headed by the creative team of BWM.
BWM has created a tactical print ad for realestate.com.au, which plays on the recent speculation in the media about Mick Malthouse being recruited to coach of the Carlton AFL club; the ad is due to appear in the ‘Sports’ section of the Herald Sun.
Realestate.com.au has also launched a national TV campaign, ‘Tap Tap’, which highlights the company’s website and apps in action, helping people search, discover, buy and sell properties quickly and easily.
The realestate.com.au spring marketing campaign has active since mid-August in Melbourne, Sydney, Brisbane, Perth, Adelaide, Gold Coast, Sunshine Coast and Central Queensland, on channels Seven, Nine, TEN, 11, Go!, GEM, 7Mate and Foxtel.