PrimeLocation.com, one of the UK’s leading property websites, focused on helping house hunters in the middle and upper tiers of the market find their next home, has launched a fabulous new marketing campaign involving hundreds of PrimeLocation.com branded taxis which have hit the streets of London en masse this past week.
The new taxi campaign is the first wave in a multi-million pound targeted marketing campaign for PrimeLocation.com that will be rolled out over the coming months. The campaign is designed to further increase the brand’s already strong awareness and drive even more business to its member agents.
Alex Chesterman, Founder & CEO of Zoopla Property Group said: “PrimeLocation.com is such a strong brand and has very high usage amongst its core target audience. Our plan is to continue to invest in marketing the brand and London taxis are a perfect fit. The scale of this campaign will make it hard for these cabs to be missed by house hunters living in the capital or potential overseas buyers visiting London. Our continued marketing investment is designed to ensure that we are delivering the best performance we can to our members and that we remain one of their most valued partners and sources of business.”