Immowelt.at one of the top real estate portals in Austria, offering users over 40,000 flats and houses for sale and for rent on its website, has signed a partnership with the country’s leading webmail service provider GMX.at.
Carsten Schlabritz, CEO of Immowelt AG said that, since the company’s launch in Austria in 2009, Immowelt.at has been developing extremely well, with the public becoming more aware of the portal, carving itself a strong position in the in Austrian market.
Schlabritz also said: “We value our cooperation with GMX.at, a leading Austrian Internet services. Through this collaboration, we can use our online reach in Austria to expand even further.”
The company hopes to strengthen its market position and gain more online reach among users. The partnership will allow more traffic flow to the Immowelt.at website, and further exposure to its property listings. GMX’s 2.9 million unique visitors (ÖWA – Austrian web analytics, as of August 2012), who are searching for a home, will be redirected to the Immowelt.at, making the process of finding the ideal home easier than ever.
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Immowelt is loosing all its branded partnerships with publishers in Germany so they are desperately trying to open up new avenues outside their home market. At the same time well-funded media group Axel Springer is aggressively re-positioning Germany’s #2 portal immonet to take on a serious battle against market leader Immobilienscout24. Evidence is Axel Springer’s recent acquisition of meinestadt, currently the most important affiliate of Immobilienscout24 and their equity tie-up with Nothern Germany’s heavyweight media group Madsack in March of this year.