Idealista.it has blown the roof and grown beyond 300,000 ‘for sale’ and ‘to let’ property listings in the Italian market. This is a huge milestone for the portal, which was launched in Italy only five years ago (2007).
The company has been able to establish itself as a key resource for property seekers, as well as for owners and real estate professionals, who even in a period of an extremely stagnant market, can count on idealista’s advanced services to easily and successfully market their products.
Idealista.it prides itself in being one of the most complete, up to date and reliable real estate portals in Italy; with a clean user friendly and visually appealing layout, including interactive maps and plans, video, virtual tours and spectacular images.
According to Nielsen/NetRatings, as of May 2008, idealista.it was elevated to one of Top 10 real estate portals. In the period from July 2010-July 2012 the company has recorded the fastest growth in its sector at a rate of 211%, reaching stable over 3 million unique users per month (source: XiTi, July ’12).
“This growth is all the more surprising if one takes in consideration that ours is the youngest property portal on a very fragmented market,” said Vincenzo De Tommaso, Communications Manager, Idealista.it.
It is also proof that a product-oriented approach and a well executed service with customer satisfaction in mind, puts an end to any anxiety and/or frustration which a user may experience, and thus generates remarkable results. “Evidence that users are in tune with our philosophy and have understood our focus on quality and results, is that so many people – individuals as well as real estate professionals – are making Idealista.it their first place to look for a property to buy, rent or sell,” concluded De Tommaso.
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