Recognising the all-too-familiar fact that selling one’s home is a challenging task, Australia’s The Real Estate Helpers, saw a niche in the market, and decided to take it upon itself to help home sellers successfully sell their properties through the company’s unique new service.
The Real Estate Helpers service focuses on private house sales, providing solutions for property owners seeking either a do-it-yourself approach or an alternative to local real estate agents.
To sell a home: the company qualifies potential buyers while the home owner shows them through the property. The service saves clients from paying thousands of dollars in agents’ commissions and unnecessary advertising while helping them successfully sell their own home.
“HelpSell – It’s been described as the ‘have your cake, and eat it, too’ solution for home-sellers. It’s risk-free and comes with a rock-solid guarantee,” says a spokesperson for The Real Estate Helpers. “All you do is show the buyers through your home, and we take care of the rest. You save us time, so we save you money. It’s that simple.”
Clients do not share the ‘negative’ experiences of traditional real estate practices. The Real Estate Helpers specialise in Sealed Bid Auctions or Private Sale Systems. This means that The Helpers negotiate with buyers and encourage them to put their highest offer forward. This means sellers are much more likely to get the best price for their property — something that is not easily achieved with the public auction system which can benefits agents more than the customers themselves.
HelpSell provides clients with the personal service of founder Lloyd Jenman and his team. Property sellers will also have a free online listing on portals realestate.com.au and domain.com.au, Australia’s largest real estate portals. In addition, the company will provide professional real estate photography, attention-grabbing copywriting services, a comprehensive report on the property’s market value, and a guaranteed selling price.
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Not sure I’d call this a trend. They only have 115 listings currently and I was not able to find any of the first page listings on realestate.com.au?
My personal feeling for FSBO (For sale by owner) is that buyers see them as an opportunity for a bargain. A buyer who wants to save on the commission to an agent and advertise on the internet only, so will likely accept a little less for the property. I’m interested to know how they think they get a premium price?
Just my thoughts anyway