As the internet has become the most powerful source of information in today’s world, Hong Kong property buyers and investors have moved online for instant search of the latest property listings, transactions, news and content. Hong Kong’s property portal, GoHome.com.hk, and MSN Hong Kong, one of the world’s leading internet sites and service providers, announced that they are joining hands to launch an all new MSN GoHome Property Channel in Hong Kong for more than 3.6 million users of MSN HK.
Beginning September 2012, members of MSN Hong Kong will be able to access the most comprehensive real estate listings for purchase or for rental, latest information on new property rollouts, real estate news, blogger insights, instant property transactions and more. A truly valuable tool in today’s fast-changing real estate marketplace, MSN GoHome Property Channel is a direct response to consumer needs. A survey conducted by CSG Research in May 2012 found that over 90% of property owners and prospective buyers aged between 23 and 49 have chosen the internet as the most prevalent source of info on property and rates the internet 35% point higher than traditional media in terms of comprehensiveness, credibility and usefulness.
“MSN HK is excited to join hands with the No. 1 real estate website, GoHome.com.hk, to launch an all new real estate channel on the MSN HK platform,” said Leslie Chu, General Manager of Microsoft Advertising and Online Services Business Group (Hong Kong, Macau and Taiwan). “The channel will provide MSN HK users with the latest, fastest and most comprehensive real estate and related information. We are confident that the channel will become a most popular and authoritative source of property content and will play an important role in driving the “online property search” culture in Hong Kong.”
Miss Catherine So, Regional General Manager of GoHome.com.hk added: “GoHome.com.hk, with over 10 years of experience in providing online real estate information in Hong Kong, attracts over 700,000 individual visitors and 8 million page-views per month. This partnership with MSN HK, the most popular Internet services provider in Hong Kong, not only marks an important milestone for our business, but also further solidifies our leadership position in the online real estate space.”
Mr. Shaun Di Gregorio, CEO, iProperty Group (second from left); Mr. Adam Anger, GM, Advertising & Online, Microsoft Greater China Region (second from right); Ms. Catherine So, Regional General Manager, GoHome.com.hk (first from left); and Mr. Leslie Chu, Country Manager, Taiwan, Hong Kong and Macao, Advertising & Online, Microsoft (first from right) toasted the successful launch of http://property.hk.msn.com.