Domain.com.au, one of Australia’s leading property portals, has launched its spring campaign; the light-hearted advert promises to arm its users on the ‘property battlefield.’
The campaign is a continuation of the Dominate with Domain theme established earlier in the year, and draws on the insight that real estate is competitive – a battlefield – and you need to arm yourself with the best tools from Domain, in order to win.
Using Domain’s comprehensive suite of mobile apps to come out on top in the property market in the spring selling season is the theme of Domain’s multi-platform campaign.
The campaign will be visible on TV, in cinemas, in print, radio, OOH and digital.
“With the Domain mobile apps, property seekers can easily search thousands of properties Australia-wide while being able to view photo galleries, maps, inspection times, auction details, plus phone or email agents directly,” said Matt Siddons, Marketing Director, Real Estate, for Fairfax Marketplaces.
“You have to be smart to beat your competitors to the best property and Domain’s unique set of tools and information can help our customers come out on top,” said Mr Siddons.
“The mobile apps mean you’ll have all Domain’s great tools at your side, all the time, so you’re always armed to go into battle and dominate,” said Whybin/TBWA Account Director Bryony Marks.
Advertising agency: Whybins/TBWA
Social media: Tequila
Media agency: Carat