This coming weekend Zoopla.co.uk will launch a brand new multi-million pound campaign. The company claims this is the biggest marketing endeavour ever, with advertising spots airing on national TV, radio as well as a print campaign. This follows the recent launch of its multi-year sponsorship of West Bromwich Albion football club, currently in an impressive fourth place in the Premier League after the first two weeks of the season.
The new TV and radio ads will be seen and heard throughout prime-time on a broad range of national TV channels and radio stations with print ads running across various national newspapers The campaign, dubbed ‘Talking Houses’ features three animated houses discussing the property market and the benefits of Zoopla. Giving life to the house are the voices of well-known British actors Jim Broadbent (Bridget Jones’ Diary, Harry Potter), Doon Mackichan (Smack the Pony) and Mathew Horne (Gavin and Stacey). And property market expert Phil Spencer has lent his voice at the end of each ad.
Alex Chesterman, Founder and CEO of Zoopla.co.uk said, “We are fulfilling our promise of investing heavily in marketing to benefit our members and remain committed to operating the UK’s best known online property brands. Our sponsorship of West Bromwich Albion FC is off to a great start and we are really excited about the upcoming launch of our new TV and radio ads. We will continue to invest millions more over the coming months in order to ensure that we continue to be the UK’s most cost-effective online marketing platform.”
All three adverts can be found here.