VivaReal, operators of a series of South American property portals covering Brazil, Mexico, Peru and Colombia as well as a US-based website for the Spanish-speaking population, has announced that as part of its improvement strategies in the Latin American market, the company’s Colombian portal has established a partnership with Acercasa.
Acercasa is a mortgage lender subsidiary of the renowned InterBolsa Group, and it began operating this year with the support of Deutsche Bank as both advisor and capital investor.
VivaReal Colombia stated that, this synergistic alliance will help its customers gain more leads and its search users find a very competitive mortgage alternative, which also increases engagement rates. The company’s new mortgage calculator becomes a powerful tool for qualified potential buyers who can now test their financial status and plan their loan payments ahead.
The company’s online marketing campaign launched using the slogans “Together we make your dreams come true” and “Acercasa: a new home financing alternative for Colombia”; though it is solely marketed via social media and while Acercasa’s home financing solutions apply only to a very specific target of the Colombian market, VivaReal Colombia claims it gained considerable momentum.
By adding this new application to the details page of selected properties on VivaReal, users can easily analyze different loan options available in Acercasa, and even directly apply online for their credit appraisal process. Brian Requarth, VivaReal’s CEO and co-founder, explains that “as the middle class grows in Colombia more people are buying homes. VivaReal’s partnership with Acercasa helps families access affordable home loans. Acercasa has an experienced management team combined with an innovative product. This complements VivaReal and adds value to the search experience for hundreds of thousands of homebuyers that visit our site in Colombia each month.”
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