San Francisco-based Trulia has been in the news quite a bit this week, with the company possibly going IPO and a brand new partnership with dotloop; now Trulia has announced that it is accepting applications for a new beta program of Trulia IQ.
Trulia IQ is a platform which provides brokers with exclusive data-driven insight to power their businesses. This platform will deliver data to real estate brokers, helping them enhance the overall performance of their brokerages.
“Trulia IQ is being built to help real estate brokers make smarter data-driven decisions to run their brokerages,” said Matt Dollinger, Head of Trulia Industry Relations. “We are designing Trulia IQ to give brokers the business intelligence they need to convert more transactions and drive better results for their business.
The platform will give brokerages the ability to develop winning strategies to differentiate themselves from the competition and more effectively run their businesses.
Trulia IQ will include:
- On-demand analytics about the performance of the broker’s listings
- Insights into the behavior of prospective clients
- Tools to convert more leads to closings
Trulia has said that, at this time, it is accepting a limited number of brokerages into the beta program.