San Francisco-based Trulia announced it has brought onboard two new executives, Lloyd Martin and Larry Illg.
Lloyd Martin, who will work with Chief Financial Officer Sean Aggarwal in managing Trulia’s finance and accounting teams as the new Vice President, Controller.
“I have always been a fan of Trulia and the more I learned about the company and its executives I knew this was a place I wanted to call home,” said Lloyd Martin, Vice President, Controller at Trulia. “I’m looking forward to building out the Trulia finance team and being part of a company that is having a big impact on the way consumers find their next home.”
Martin held a senior finance and accounting role at Google where he managed a large team and was responsible for numerous successful initiatives.
Larry Illg joins the company as Vice President of New Ventures, responsible for planning and executing business development initiatives.
“Trulia is building great products for consumers and real estate professionals, which provides the right foundation for building the business,” said Larry Illg, Vice President, New Ventures for Trulia Inc. “I will focus not only on developing new opportunities for our business in the near term, but will be developing a strategy for the long term.”
Illg comes to Trulia from eBay where he held multiple senior roles in the classified business. Going back earlier in his career he spent time as an analyst at the Federal Reserve Board in Washington DC and later worked in strategic consulting, partnering with major retail and consumer packaged goods brands.
“Our industry is evolving rapidly and we are focused on having the right leadership in place to ensure we have a sound strategy and solid execution,” said Pete Flint, Chief Executive Officer, Trulia Inc. “With Lloyd and Larry we are getting proven leaders who’ve built effective teams and businesses within very successful companies.”






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