Since the initial Occupy Wall Street in New York City, many offshoots have sprouted throughout the US, one which focuses on properties at risk of being foreclosed is occupyourhomes.org.
Occupy Our Homes’s credo is that, everyone deserves to have a roof over their head and a place to call home. Millions of Americans have worked hard for years for the opportunity to own a home, for others it remains a distant goal.
For the most part Occupy Our Homes has operated by word-of-mouth and via their online presence, now the organisation has launched a national 30-second ad campaign aimed at inspiring beleaguered homeowners to resist foreclosure and eviction. A foreclosure-resistance template and support network has been created so to help borrowers fight off repossession of their homes.
Occupy Our Homes has affiliates across the US, who have been instrumental in assisting a number of distressed homeowners avoid foreclosure. The TV ad features six homeowners who were successful in saving their properties, the first being Monique White, a north Minneapolis resident who with the help of activists with Occupy Minneapolis occupied her front lawn during a seven-month period, after which US Bank renegotiated her loan. Another person featured in the spot is the Atlanta pastor who joined withOOH to fight the foreclosure of his historic Vine City church. By showing real individuals who have gone through the perils of almost losing their homes, and not actors, the ad conveys its message on a more personal level and manages to project hope to its audience.
The ad closes with the URL OccupyOurHomes.org, which is where homeowners can find a field manual for battling foreclosure by using Occupy sit-in tactics and other valuable information which can help them, such as an online tool called ‘start an occupation,’ provides step-by-step instructions on how to begin the process of saving their home.
The Occupy Our Homes ad was funded through crowd-sourced donations using the Loudsauce platform. 45 individuals gave over $34,000 as part of Loudsauce.com’s ’Occupy Spots’ project. The ad is intended to appear on networks including Fox, CNN and MSNBC, is part of the “Occupy Spots” project, a joint effort between Occupy Wall Street and LoudSauce.com.
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