Recognising that home buyers can be faced with the overwhelming challenge of decorating their newly purchased property, in May of this year, India’s MagicBricks.com launched Decor.MagicBricks.com, to provide an easy solution and to reduce the anxiety which an owner may feel when they are suddenly faced with the ‘blank canvas’ of their new home.
According to the company, since its rollout, Décor has experienced a massive acceptance and appreciation by visitors.
MagicBricks user Vishal Chhabra said, “Thanks to MagicBricks I was able to negotiate and buy my house at the best possible price, and now with the Décor Section, I can have it fitted and furnished as well!”
The launch of ‘Décor from MagicBricks’ marked the first time that an Indian real estate portal has taken a step in providing “after-sales” services – services that a homeowner needs after acquiring their dream home.
Thanks to MagicBricks I was able to negotiate and buy my house at the best possible price, and now with the Décor Section, I can have it fitted and furnished as well!” Stated MagicBricks user Vishal Chhabra.
According to MagicBricks, these and many more such accolades have been further backed by the findings of a survey conducted by MagicBricks, which revealed that 46% of respondents are keen to coordinate the renovation and revamp of their homes themselves.
Engaging a contractor for renovating/revamping the home though still a popular choice seems to be waning. As even though 54% of Survey respondents chose this option, there is growing awareness, information and knowledge of branded options available in the market, where applications and installations are provided by company authorised experts. And the growing trend appears to be that 46% respondents are keen to co-ordinate the renovation/revamp of their home themselves, choosing their own paints, fittings and furnishings. This shows that some respondents are increasingly taking a more ‘hands on’ role in the final creation of their dream home.
Another interesting finding was that the Quality of Brand is the most important factor while choosing brands/products/services for home renovation/revamp.
The majority of survey respondents (57%) feel that the quality of brands/products and services is the most important factor while choosing brands/products/services for home renovation/revamp. Cost plays a secondary role, as only 22% of Survey takers have chosen cost as the most important factor. Reputation of the company/contractor and recommendation from a friend/relative are the most significant factors for 12% and 9% of Survey respondents, respectively.
In addition, it appears that most Survey takers get information on home renovation/revamp products and services from Friends/relatives or the Internet (Online).
While the biggest influencers remain the advice and guidance of friends & relatives for 41% of respondents, it is worthy to note that Online has overtaken other forms of media for being a primary source of information on products and services. As 34% of the respondents declared, that Online was their preferred source of information followed by Newspapers (13%), TV (7%), and magazine ads (5%).
Speaking of these findings, Sudhir Pai, Business Head, MagicBricks.com said, “The success of Decor is based on the fact that Homeowners have always felt a sense of uncertainty as to where to get an honest and credible solution for all their New Home needs. We have researched that homeowners had not really been able to find a comprehensive and unambiguous solution – it is this need that MagicBricks’ Decor Service fulfils. Decor showcases reputed brands, which offer products & services to take care of everything from Home Furnishings to Home Security. Our success is directly attributable to the value our users get from our innovative One-stop Solution.”
Other Findings of MagicBricks.com’s Survey on Renovating and Revamping Your Home include that 25% of respondents want to renovate/revamp their home in 1-3 months, while 17% of respondents want this done immediately. Among the various home improvement options, Painting is the most popular (70%) renovation/revamp option, but Home furnishings (54%) and Kitchen fittings (52%) are not far behind.
Also of particular note is that respondents are not shy of spending a good amount of money on their home renovation/revamp. In fact, 44% of respondents have a budget of over Rs 1 lakh for this purpose.
To access the survey and detailed results visit the MagicBricks Décor Section.
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