iProperty Group Ltd released data confirming that Rumah123.com has emerged as the clear leader and No.1 property portal in Indonesia in all key measurements.
The findings, verified by third party independent sources – Google AdPlanner, Effective Measure and Alexa.com, revealed in May 2012 that Rumah123.com has generated the highest unique visitors, pageviews and reach. The findings also revealed that Rumah123.com emerged as No.1 in the category for ‘time on site’ spent by consumers, a key metric when measuring consumer engagement. The percentage of users who accessed the property portal via their mobile also trumped other competitors.
| Property Portals | Time on site (ToS)* | Reach (ID)* | Mobile access** | Pageview/user*** | Unique visitors*/** |
| Rumah123.com (IPP) | 15:50 | 1.1% | 25.90% | 14.6 | 696,806 |
| Rumah.com | 13:00 | 0.9% | 15.79% | 8.6 | 592,064 |
| Rumahdijual.com | 10:50 | 0.7% | 4.7 | 200,534 | |
| Propertykita.com | 09:40 | 0.3% | 2.9 | 160,000 |
*Google AdPlanner
**Effective Measure
***Alexa.com
Chief Executive Officer of the iProperty Group, Shaun Di Gregorio, said: “With these strong results, backed by independent measurement, Rumah123.com continues to widen the gap to its competitors and has become the property portal of choice for both consumers and advertisers in Indonesia”.
With more unique visitors than its competitors, rumah123.com generated more than 114,000 leads to advertisers last month. Consumers browse more pages and spend more time on the site, at an average of 15.50 minutes per session, cementing Rumah123.com’s position as the leading property portal in Indonesia.
Rumah123.com has further established itself as a trusted source of property related information now providing consumers and customers with the most comprehensive and up-to-date information on property market trends.
“The independently sourced data supports our strategy in Indonesia and demonstrates our commitment to understanding and meeting the needs of our consumers when they search for property and providing our customer with an advertising platform that works. Rumah123.com will continue to develop innovative products and services to provide the best property search experience for consumers,” concluded Di Gregorio.
Advertising Partner
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So can we assume that this company will cease making claims of leadership in other markets were it is clearly NOT the leader by all clear measurements?