Realtor.com operator Move Inc. is beta testing changes to its site making it easier to navigate and use.
First-time visitors will see a simplified home page that encourages them to ‘dive into search,’ while returning visitors will be served up a location-specific landing page that “intelligently remembers what they’ve been doing on the site,” said Move Creative Director Amit Kulkarni in a blog post explaining the planned changes.
Kulkarni said those and other changes will be implemented “in phases and increments, and we’re going to be keeping a close watch on what works and what doesn’t.”
The new home page design and other changes are being tested atbeta1.realtor.com, with 5 percent of visitors to Realtor.com being redirected to the beta site, a spokesperson for the company said.
Planned changes to Realtor.com include an enhanced focus on search with an 800-pixel-wide panel, a general de-cluttering, and an image-accompanied slider bar that presents linked stories intermittently sliding left.
One focus of the redesign is on mobile optimisation, but details for this portion of the update have yet to be released. As of this week, the beta site was not mobile optimised.
The updated Realtor.com operating agreement paved the way for Move to begin running unbranded ‘Connection for co-brokerage’ lead forms next to some listings, a move that proved controversial with some brokers.