Springtime is the unofficial start of the home shopping season in Australia, and that is when realestate.com.au experiences the greatest number of posted to their site, hence the launch of its campaign.
REA Group’s head of marketing communications, Kate Bremner said the campaign would run across metro and community print publications, radio ads, rich digital media and video content around the country.
The new campaign will also be on trams and buses, featuring location specific messages such as: ‘Sydney’s No.1 Property Site has more than 37,000 properties’.
Carl Ratcliff, BWM’s managing director said: “We’re also focusing on local area marketing with realestate.com.au supersites, metrolites, street furniture, mobile billboards and cycle ads in Sydney, Melbourne and Brisbane with localised messaging.”
The spring campaign was launched days after REA Group Limited and News Limited announced a new marketing alliance. News Limited is a 61.6% shareholder of REA Group
BWM work alongside REA Group’s appointed media agency, MediaCom.