Indonesian property portal Rumah123.com, owned and operated by the iProperty Group Limited, today released its May 2012 consumer metrics, announcing early success with its ‘Rebutan Rumah Gratis’ campaign. The contest, launched in May, is the biggest ever online and social media campaign to be organized by a property portal in Indonesia and is set to offer one lucky Indonesian citizen the chance to win a free house worth over 500 million Rupiah in Jakarta.
Since the launch, findings have revealed that the consumer metrics in May 2012 saw Rumah123.com emerge as the clear leader in property portal space in Indonesia with over a 33% leap in unique visitors in just one month as compared to April 2012.
Commenting on the results, Chief Executive Officer of the iProperty Group Shaun Di Gregorio said, that May 2012 was not only a defining moment for Rumah123.com but also a testament to the iProperty Group’s relentless focus on growth through innovation and execution of a clear strategy.
He added that with these strong results, Rumah123.com continues to widen the gap between its competitors and remains to be the preferred portal of choice for both consumers and advertisers.
Clear Leadership Position – Alexa Comparison
“Results since the launch of the campaign have been very encouraging and a clear indication that we are well on our way towards further establishing Rumah123.com as the clear favorite in Indonesia. The campaign is also in line with our corporate social responsibility effort to engage and reach with as many Indonesian’s from all walks of life, while transforming the life of one lucky individual,” said Di Gregorio.
In a month to month comparison, May 2012 to April 2012, the results revealed that that there was a massive jump in the number of unique visitors from 554,416 to 739,281 and a corresponding jump in visits from 1 million to 1.3 million, a 33% and 24% increase respectively. Page impressions also increased from 17 Million to 19.6 Million by 15%, while the number of consumers subscribing to receive email alerts increased by a whopping 476% and the number of newsletter subscriptions also increased from 117,832 to 147,791 million, a 62% increase.
“The campaign, which places a heavy emphasis on engaging consumers using social media, also saw the number of Facebook fans on the Rumah123.com fan page increase by a massive 476% and the number of Twitter followers increase by 133%,” noted Di Gregorio.
| May 2012 | April 2012 | Increase | |
| Unique visitors | 739,281 | 554,516 | 33% |
| Visits | 1,326,926 | 1,069,245 | 24% |
| Page impressions | 19.6 million | 17 million | 15% |
| Consumer subscribers | 147,791 | 117,832 | 62% |
| Email Alert Subscribers | 21,327 | 8,084 | 164% |
| Facebook Fans | 47,117 | 8,185 | 476% |
| Twitter Followers | 14,200 | 6,000 | 133% |
Elaborating further, he added that to ensure that Rumah123.com was successfully positioned as the top-of-mind brand when it came to searching for properties, the contest mechanics were made as simple as possible.
“Aside from making the mechanics of the contest simple, we wanted the prize to be attractive enough that it would change at least one person’s life forever. Based on search data on our site, it was revealed that the BSD area in Tangerang, Jakarta was consistently ranked as one of the top 2 most searched areas on the site, hence why, the house that we are giving away is also situated in that area,” added Di Gregorio.
Elaborating on the mechanics of the “Rebutan Rumah Gratis” campaign, Di Gregorio added that the campaign is open to any Indonesian citizen from the age of 17 onwards and is as easy as 1-2-3. With three simple steps:
1st Step – “Like” the Rumah123.com Facebook fan page, or “Follow” Twitter @rumah123.
2nd Step - Enter personal details.
3rd Step – Find the house that we are giving away on http://www.rumah123.com and enter the ID of the listing.
He added that the campaign will run in two phases. In the first phase, which will run from 1st May 2012 till 31st July 2012, each participant will be required to complete the 3 simple steps to receive a registration number. After which, in the presence of representatives from the Ministry of Social Affairs, Notary, and the Indonesian Police, a total of 123 finalists will be chosen to participate in the second phase of the “Rebutan Rumah Gratis” campaign.
In the second phase, which will run from 6th to 24th August 2012, the 123 finalists will be asked to participate in a creative challenge, which will involve online votes from the general public. A judging panel will then select the grand prize winner of the free house in BSD, Tangerang, Banten.
He added that the winners will be revealed during the grand final event on 15th September 2012.
“We are looking forward to seeing who will emerge the winner and urge all Indonesians who have yet to participate in the campaign to do so soon. The response received has been overwhelming and I firmly believe that since we acquired the portal in 2011, we have successfully set the benchmark and established ourselves as the clear leader in the industry. Our priority and focus for the next two quarters of 2012 is to accelerate our growth in Indonesia.” concluded Di Gregorio.
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