Australia’s top online property portal, Realestate.com.au has appointed BWM to run creative for its website, replacing CrawfordBrownPlus, after a pitch. BWM is the third agency for the site in less than two years.
REA Group’s General Manager of Brand, Communications and Insights, Jo Whyte said that BWM demonstrated an exceptional understanding of realestate.com.au’s business strategy and developed a strong creative platform.
“We’re looking forward to working with the team to deliver communication that reinforces our number one position with buyers and sellers over the busy spring period,” said Ms Whyte.
Carl Ratclif,f BWM’s Managing Director, stated, “REA Group has been a market leader in the digital space for more than a decade and we’re thrilled to be part of the creative evolution of realestate.com.au.
“We see this as an extraordinary opportunity to further develop the brand’s success as Australia’s No.1 destination for buying, selling, renting and investing.
“We’re also looking forward to building on the digital property community that realestate.com.au’s attracted and continuing to support the uniquely-Australian love affair with all things property,” Mr Ratcliff said.
Group CEO for BWM, Paul Williams added, “This is a great start for Carl and his team so early in his tenure and a thrilling dividend for our continuing investment in digital innovation.
“REA Group is an excellent partner for BWM and we are delighted with the appointment,” Mr Williams concluded.
BWM will work with MediaCom, who were appointed as REA Group’s media agency in March of this year.
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Congratulations! We hope BWM can handle one of the biggest egos in the business. Please tell us whether you will be doing the Fresh Start Project again or, will it be a flash in the pan just like the CEO Sleepout? Or was it just too chilly?
Make sure you keep your fees down BWM – we can’t handle the pressure of ANOTHER price increase for the luxury of watching another girl dance in her next to nothings ….”talk about up now, up now, fees will go way up now…..”
I guess subscriptions are on the way up again.
Whack! Doesn’t appear that the CEO has to many fans?