South Africa’s PrivateProperty.co.za has announced the launch of its new app for mobile devices, making it easy for its users to search for properties when on-the-go.
The new apps are for the iPhone and the iPad only, and a mobi-site has also been created, however, the company has announced that Android and Blackberry apps are also in development.
One of the Private Property app features is a cutting-edge augmented property search – an innovative feature which allows browsers to search for properties in the immediate area. By holding up their phone and scanning the area using the phone’s camera, property hunters are notified of any properties in their area which are for sale or rent.
“We know that property hunting can be a tiresome and dreaded experience for many, and so we try to find ways in which we can make the whole process easier, and even fun – whether that be for the those on the hunt or those looking to sell or rent their property,” said Paul Ten-Bokum, Marketing Manager from Private Property.
“The first step for us was to try to make the process easy for those looking for property, by giving them access to information in the comfort of their own homes. Our mobile apps take this a step further, by allowing property hunting to be done in the move. And fun features such as the augmented property search mean that even those not in the market can explore property in their neighbourhood or find out the value of their home,” he finished.
The apps allow easy access to thousands of properties for sale and rent, from estate agents, as well as private sellers. Users are able to create a profile on the Private Property website, storing interesting properties, and these profiles can be synced across mobile devices.
Listings are detailed and up-to-date, with comprehensive photo galleries and walk-through videos. Detailed map listings allow a click through to property profiles, with further click-through functionality allows calls directly to the agent or seller/landlord, or saves the details in contact folders.
Private Property aims to use technology to transform the local property industry, and have been innovators in the South African digital property space. The digital property marketplace started with a focus on private sellers and landlords, but now includes property from all the leading estate agents as well. Users can conveniently browse a huge range of properties for both sale and rent, and key features, such as estimate reports, advice centres and estate agent listings, ensuring that property hunting is made easy.
Africa is in the midst of a technological revolution. In South Africa, the continent’s strongest economy, mobile phone use has gone from 17% of adults in 2000 to 76% in 2010, and it is still growing. Today, 2.48 million South Africans access the internet via mobile phones, 6.2 million use computers, laptops or tablets. Private Property has seen the proverbial writing on the wall, and it’s all about going mobile.
For more information on the Private Property mobile apps and mobi-site, click here.