In Germany, every year the space per capita is increasing, and because of this, more people are looking for a larger flat to move into.
A new and original ad campaign has been launched by immowelt.de, one of Germany’s major real estate portals, and the world’s dominant portals. In busy streets on prominent apartment buildings, the company has attached furniture which looks as if it has burst through the wall, half a table, a bit of a chair, half a television set, a part of a bed, and the such.
The ‘partial’ furniture on the building facades make it seem as though the furniture could not be contained in the apartment, because of the lack of room.
Intrigued passersby, are encouraged to scan a QR code with their smartphone, which then leads them to a mobile site especially developed for the campaign. There, visitors can browse through numerous ads for flats in the area, and then they can share them on Facebook with their friends.
Overall the promotion has proven to be quite successful, and created a buzz on social networks. Immowelt.de claims that the number of queries has increased tremendously because of the promotion.
Immowelt.de is one of the major real estate portals in Germany, owned by Realty World Corp. The property portal was launched in 1996, and it was one of the first online marketplaces for apartments and houses.
Currently immowelt.de claims to have over 1.2 million property ads on its site, and it is constantly growing.