Last week CENTURY 21 launched a new ‘Smarter, Bolder, Faster’ advertising campaign.
The campaign is comprised of a series of radio and television commercials, and a new website, to promote the expertise, commitment and speed of CENTURY 21 agents across Australia.
CENTURY 21 Chairman and Owner, Charles Tarbey, said of the campaign: “Extensive research has shown us that when selecting a real estate agent, Australians want the most informed, committed and responsive real estate practitioners in the marketplace.
“CENTURY 21 agents work hard every day to embody these traits and the ‘Smarter, Bolder, Faster’ campaign allows us to communicate this to the Australian public and attract new customers to the brand.”
The new campaign has synergies with a highly successful campaign launched last year by CENTURY 21 in the United States, which culminated in a commercial in the third quarter of the US Super Bowl. The commercial featured property mogul Donald Trump and was broadcast to an audience of 111.3 million people.
As part of the campaign’s online component, CENTURY 21 has launched a new website which is faster, more user-friendly and has inbuilt search engine optimisation, ensuring increased online visibility for CENTURY 21 and its offices in the marketplace. It also has refined search capabilities including ‘automatic predictive’ search technology.
As the campaign is rolled out, every single CENTURY 21 real estate agent will receive a personal webpage, enabling individual agents to showcase their current listings, sales achievements, client testimonials, awards and social media links.