The UK Property portal Zoopla.co.uk today announced that it has acquired UpMyStreet.com, one of the UK’s leading and longest standing property information websites. The amount paid for the acquisition was undisclosed.
Launched in 1998, UpMyStreet.com was one of the first property websites in the UK and has been helping consumers find places to live and discover local information and services since. Recent figures from independent website monitoring firm, Nielsen, show that in March UpMyStreet.com attracted over 600,000 unique users. According to Google Ad Planner, unique users were 570,000, page impressions were 3.5m and total visits were 1.2m in April.
The users of UpMyStreet.com will be re-directed to Zoopla.co.uk, one of the UK’s most comprehensive property website that focuses on property search, helping consumers find their next home and property research, helping them make better-informed decisions.
This deal follows the decision last month by The Office of Fair Trading (OFT) to give Zoopla the go ahead for its merger with Digital Property Group which is expected to complete within the next few weeks.
Alex Chesterman, Founder & CEO of Zoopla said: “Zoopla has had a commercial relationship with UpMyStreet.com for some time and this acquisition is a natural fit for us and allows us to further extend our audience and reach for the benefit of our members.”