Officially putting all rumours to rest last week, Zillow announced it has entered into a definitive agreement to acquire RentJuice for $40 million in cash.
RentJuice released an email to all subscribing real estate professionals, explaining the details and answering questions concerning the acquisition and how it may impact the company.
The correspondence began with: “In this email, we want to thank you for supporting us and explain very clearly the impact that this news will have on you.”
“It’s amazing to see how essential we’ve become to our customers’ businesses. The entire team at RentJuice wants to thank you for allowing us to witness your success.”
The email addressed the reason as to why RentJuice agreed to be acquired; to which the company expressed that, with Zillow as their partner, they will be able to help their customers attract more leads and develop stronger relationships with their clients. Zillow received more than 32 million UVs in March 2012, and more than 5 million current renters visit Zillow each month on the Web and mobile, searching hundreds of thousands of rental listings.
RentJuice explained that it had no intention of shutting down or changing what the company represents. The RentJuice web app and iPhone/iPad apps will remain live even though Zillow has its own award-winning app, and recently launched an Android rental app.
The company reassured that all customer data will remain protected by its service’s Privacy Policy and Terms of Service. Listings, photos, contacts, documents, and other data will continue being used the same way that they were before the announcement of the acquisition.
All support (eg: billing, upgrades, downgrades, etc) shall continue to be provided by RentJuice. Promise of continued innovation and ongoing maintenance of the RentJuice platform is indicated in the email to the agents as well.
Addressing syndication, RentJuice stated: “We know how important it is to our clients that they can connect with as many consumers as possible, and we’ll continue to create opportunities for them to do this. As before, whenever we make changes to things like syndication, we will make sure our clients are kept well informed about the opportunities we will offer through our products.”
The company also assured users that, personal websites will remain up and running. All JuicePress sites, Facebook widgets, and website widgets will continue to be important sources for leads and listing exposure, and RentJuice will continue to improve them.
Finally, RentJuice wanted to also stress that, though the company has been acquired by Zillow, their product would remain free and they assured their users that, it is likely to become even more useful in the future, without ever adding a price tag.
Photo credit on front page: mrwynd (Flickr)
Advertising Partner
-->
