As consumers are beginning to rely more on mobile devices to search for properties, agents find that having a winning property marketing strategy for mobile devices is becoming more crucial.
Earlier this month, Realtor.com® introduced the Realtor.com® Business Beat, a powerful mobile property marketing strategy available to every agent, free, with the upgraded REALTOR.com® QR Mobile Marketing App.
The QR/Mobile marketing app from REALTOR.com® is free to download, and it integrates seamlessly with traditional offline marketing.
The app establishes a property-specific mobile website, QR code, short url, postcards and flyers.
Now Realtor.com® Business Beat, has incorporated HyperSocialTM tools which helps agents establish better social relationships through referrals and recommendations from satisfied clients on major sites like Facebook and LinkedIn, as well as on the full suite of REALTOR.com® mobile apps for iPhone, iPad, Android and Windows Mobile 7.
Also included are:
• Build mobile marketing for rental listings as well as listings for sale
• Edit contact information on the fly
• Integrate with Top Producer CRM to follow-up immediately with interested consumers
• Integrates with Market Snapshot to give consumers a custom market report
• A Confirmation email that lets agents access all the materials anytime
These free tools also let consumers see exactly how they’re connected to the agent through his/her mutual social graphs on REALTOR.com® and the REALTOR.com® mobile apps.
Users will be able to see connections on the agent’s REALTOR.com® and REALTOR.com® mobile profile, and this intersection of mutual friends can help build relationships before even having a first conversation.