In Italy, on-the-go property searches using mobile devices have increased by 200% in the last year, of these 75% are geolocated searches. Immobiliare.it, one of the world’s most dominant property portals, has launched its new version of iPhone app, which allows users to search for a home by drawing directly on the iPhone screen, and selecting the area where the buyer is looking to purchase a property.
The Immobiliare.it application was developed entirely in-house by its technical staff, and the company claims it to be the first of its kind in Europe and only the second in the entire world.
“Ever since the launch of the first version of our iPhone app, in November 2009,” said Silvio Pagliani, President of Group Immobiliare.it “we noticed that most of the searches were geolocated. People were looking for properties within a circle of interest more so than we had expected. It was obvious what users wanted, but back then the technology developed for the web was not designed for these purposes, so we decided to create it ourselves. ”
In early 2011, the company began “project map”, which was intended to allow a new revolutionary type of geographic-based property search, outside the conventional parameters.
“As often happens with technology,” continued Pagliani, “the tricky part is that which one can not see. In this case the challenge was to create a search engine that could be used simultaneously by thousands of people with unique research, and sometimes with very complex geometries while maintaining high speed response. And above all, develop a new platform which can also be used on the website.”
Immobiliare.it has expressed that they have has always believed in being able to search on smartphones, and have been committed to creating applications which the audience appreciates and enjoys using. The Immobiliarte.it app has had more than 300,000 downloads and nearly 7,000 reviews, with an average rating above 4.5 stars out of 5.
The new version of the iPhone Immobiliare.it follows the recent launch of the Android-specific, and the iPad mobile site. With this move Immobiliare.it hopes to strengthen its leadership in the real estate search via smartphones and tablets in Italy.