Redfin Hires ‘Machine’ to be New CMO

Redfin, the technology-powered real estate brokerage, announced the hiring of Tom Vogl as its first-ever Chief Marketing Officer.

Vogl is a veteran of several national brands, will oversee Redfin’s marketing strategy and communications, public relations and brand management. His responsibilities include Redfin’s social media, e-mail, website merchandising and advertising programs.

“Redfin spent a year looking for a Chief Marketing Officer committed to the social mission of the company he represents,” said Redfin CEO Glenn Kelman.

“In Tom, we got someone who not only shares our values, but also has a history of taking scrappy up-and-comers to the big-time, often while running on a shoe-string budget. He’s a piranha with a heart.”

In the six years prior to joining Redfin, Vogl was Senior Vice President of Marketing for Recreational Equipment, Inc. (REI), overseeing a team of more than 160 people, responsible for advertising, web marketing, direct marketing and social media. Prior to REI, he spent eight years at Dell, Inc. in roles leading teams in consumer marketing, sales and e-commerce, which is where he earned the nickname ‘The Machine’ for his relentless and constant drive as well as dedication.

Vogl graduated Magna Cum Laude from the University of Missouri-Columbia with a Bachelors of Science degree in Economics and from Harvard Business School with an MBA in Marketing and Finance.

Tom enjoys spending time outdoors with his family, cycling, skiing, rock climbing and hiking. He is a scoutmaster with the Boy Scouts of America (BSA), and serves on the board of directors of the BSA Chief Seattle Council. He also volunteers with the National Parks Advisory Board and the Wilderness Society’s North Cascades Initiative.

Tagged as: Chief Marketing Officer, CMO, DELL, redfin.com, REI, Tom Vogl, USA

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