Entrants are encouraged to rap to one of the FindaProperty ads, and upload their version of the video on the dedicated campaign website.
Votes have been amassing via Facebook ‘likes’ (and they continue until the closing of the competition – May 31st) the rap with the most votes will win £10,000 for their chosen charity.
According to FindaProperty, over 60 charities are already involved in the campaign including Action Aid, British Heart Foundation and the NSPCC, and many more are getting into the spirit of the competition.
“Charities have been actively encouraging their members to get involved via Facebook and Twitter. Incredibly, the campaign has reached over 3 million people through social media.1.We’ve also seen a 30% increase in our Twitter followers since the competition launched”. Said, Sheraz Dar, Marketing Director, DPG.
“Our marketing activity is always focussed around growing our brands and driving enquiries for our member agents. It’s working so far with 47% more phone and email enquiries2 this year and a DPG record of 19m visits to our portfolio of websites3.” Conclued Sheraz.
Currently topping the leaderboard is the Make-A-Wish Foundation UK. See the full leaderboard here.
For details of how to enter the competition click here.
Sources: 1. Sysmos, Inc Feb 2012 2. DPG internal data, Jan 2012 vs Jan 2011 3. Cognesia, Jan 2012