A strong start to 2012 has seen DPG deliver record home hunter enquiries to their member agents1. The new record equates to a staggering 47% increase in phone or e-mail enquiries versus the same period last year.2
Sheraz Dar, Marketing Director, DPG, says: “Agent enquiries are the lifeblood of our business, with everything we do centred around generating them. It’s for this reason that we are particularly delighted to report this step change increase”.
These enquiry levels accompany all time highs for home searcher visits3. DPG surpassed its previous monthly visits level by a significant margin, recording 19m visits to its websites in January4. A new daily high was also recorded, standing at 720,000.5
And DPG is also gaining ground on its competitors – the latest statistics from independent research company, comScore, show that DPG, who rank second, narrowed the monthly unique visitor gap with Rightmove by a full 25% from November to December 20116, while FindaProperty.com’s gap with 3rd placed Zoopla increased six fold for the month7.
Sheraz says: “While we are very pleased to see these results, we believe that this is only the beginning. Our campaign continues into February and agents are set to benefit even more.”
February’s marketing activity includes a new FindaProperty.com TV ad. This time it features a rapping granny, played by the same male actor in the current TV ad. A rapping competition will also be launched, and will be fully integrated into social networking sites. The new ad premieres this weekend, on Sunday 5th February. See it during ITV’s Dancing on Ice or preview it here.
PrimeLocation.com will also be back on TV from mid February, following a record month in January for unique visitors to its site7. The ad uses humour to prompt vendors to get in touch with their agents to seek advice on selling their home. See the ad here.
Sources:
1&2 – DPG internal data, January 2012, e-mail and telephone enquiries
3,4,7 – Cognesia, January 2012
5 – Cognesia, 9th January 2012.
6 – comScore Media metrix, UK, December 2011
7 – comScore Media metrix, UK, Based on November 2011 to December 2011. Unique visitor comparison between Zoopla.co.uk and FindaProperty.com
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