As reported by John Hart on PropertyPortalWatch.com in October of 2011, many franchises are now taking their online presence extremely seriously and developing their websites with much of the functionality of property portals, and in the New York metro area, four top residential brokerage firms have joined forces to create the Tri-State Alliance, which is intended to work as a mini property portal for the area.
The partnership was launched in order to streamline the home buying and selling experience and to share exclusive property listings online. The brokerage firms include: Halstead Property (serving New York City, the Hamptons, Fairfield County in Connecticut, Hudson and Essex Counties in New Jersey and Columbia County in New York); Houlihan Lawrence (serving Westchester, Putnam and Dutchess counties in New York); Coach Realtors (serving Nassau and Suffolk Counties of Long Island); and Turpin Realtors (serving Somerset, Morris, Hunterdon, Essex and Union Counties in New Jersey).
Each firm’s listings will be searchable and viewable across all four brokerage websites. The Tri-State Alliance brings together over 2,900 sales agents from 68 office locations and almost 8,000 exclusive listings.
The plan for this collaboration began in early 2011 and after a meeting between the owners/brokers last August, the process of making the partnership into a reality unfolded very quickly.
Halstead Property
Halstead Property is one of the largest residential real estate brokerage firms in the metropolitan area. Headquartered at 499 Park Avenue, the firm has nearly 950 sales and rental agents located in 21 premier offices in Manhattan, Brooklyn, Riverdale, the Hamptons, Hudson Valley, Hoboken, New Jersey and Fairfield County, Connecticut. In addition, the Development Marketing Division of Halstead Property is the exclusive sales and marketing firm for many new developments in the tri-state area and through the Property Management Division, Halstead manages more than 18,000 residential units within 180 buildings.
Houlihan Lawrence
Houlihan Lawrence is the largest area broker serving Westchester, Putnam and Dutchess counties, and the 15th largest broker based on sales volume nationwide. Founded in 1888, the company has 24 offices and over 1000 agents. Houlihan Lawrence offers specialization in several key areas: Luxury Country Properties reaches beyond the local marketplace to attract discerning buyers from around the world; Global Relocation partners closely with local Fortune 1000 companies to provide full-service relocation assistance; Houlihan Lawrence Project Marketing works exclusively with and for developers of single family and multi-family projects. Houlihan Lawrence has a strong digital footprint and listing syndication to dozens of websites that offer local, regional and international exposure, reaching over 30 million buyers each month.
Coach Realtors
Coach Realtors, founded in 1954, is a Long Island based residential real estate company with 18 office locations and more than 650 sales associates serving Nassau and Suffolk counties. Family owned and operated, Coach Realtors is an exclusive affiliate of Christie’s International Real Estate, a division of the famed auction house, a member of Leading Real Estate Companies of the World ® and has been recognized by Who’s Who in Luxury Real Estate for over 20 years.
Turpin Realtors
Founded in 1960, Turpin Real Estate is an independent, family-owned agency with offices in northern New Jersey. Our outstanding, full-time sales staff is dedicated to providing the highest quality service with uncompromising integrity. Strategic network alliances and extensive marketing systems provide us with unsurpassed coverage for our clients regionally, nationally and internationally. Global reach, unparalleled local expertise and the flexibility of an independently owned agency are the hallmarks of our organization.
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