For over 10 years, the team at Obeo has been providing targeted solutions to the Real Estate Industry; taking pride in having the solutions which assist the North American Real Estate professional thrive.
Recently Obeo announced a new tool which the company promises will help brokers and agents conquer the battle for their listings, a search engine optimization (SEO) feature.
When prospective homebuyers begin their property research, they tend to do so online. Due to the exuberant amount of real estate agents and brokerage firms in the world, when they type ‘real estate’ in a search engine they will receive literally billions of page results, which can be quite overwhelming for someone just starting the house hunting process.
The competition for these online homebuyers can be vicious; unbranded listings are being marketed to them all over the internet, by a myriad of different companies without control by the broker and the agent. Because of this, many brokers and agents feel slighted, as they keep losing commissions to their competition.
Potential buyers need to use specific terms to narrow their results, and to find what they are looking for; they may search for specific features in homes or local nearby attractions.
Obeo’s aim with the new SEO tool, is to make sure the broker/agents’ listings rise to the top of search results, and to direct the consumer back to their branded site with their contact information, not the competition’s.
According to the company, the new SEO tool allows brokers and agents to enter specific keywords on their Obeo ‘bio page’ and for each of their Obeo ‘Homesite Virtual Tours’.
These additional keywords will be added to the generic keywords Obeo had been using to help increase the SEO for their clients. When clients add custom keywords and phrases into their Obeo Members Area, these keywords and phrases will be embedded into their bio page and their HomeSite virtual tour.
In addition, Obeo promises to create a free high definition video for every listing, tag that video with the keywords and phrases, and export the video to YouTube, which will online exposure to the broker/agents’ listings.
Advertising Partner
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{ 2 comments… read them below or add one }
Do you know what the “O” in SEO stands for? Optimisation. So this is new Search Engine Optimisation Optimisation? That’s like the ATM Machine and the GPS System!
I think the bigger point is, what’s ‘new’ about it?