Property portal PropertyGuru.com and REIDIN.com, a real estate information company on emerging markets, have signed an editorial content sharing agreement to keep influential property investors around informed.
The deal between the two companies will see REIDIN and PropertyGuru sharing market intelligence, real estate news, expert views, interviews and articles across www.propertyguru.com.sg, www.commercialguru.com.sg and www.homeguru.com.my to help global property investors with their decisions. The partnership will also drive traffic and brand awareness to REIDIN’s portal and PropertyGuru’s websites in Singapore and Malaysia – with plans for Indonesia and Thailand to follow later in 2012.
This partnership is the latest in a line of prestigious tie-ups for PropertyGuru, which includes a highly publicised collaboration with Yahoo! in 2011 across Singapore, Malaysia, Indonesia and Thailand.
“After the great response we received from Yahoo! users, we decided to grow our relationship with other leading sites looking for premium property content. Our new deal with REIDIN will bring PropertyGuru’s extensive editorial content to a wider audience,” stated Steve Melhuish, Group CEO of PropertyGuru Group.
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