Rental portal Citylets has cemented its strong Scottish credentials by sponsoring the country’s biggest Hogmanay celebrations, now in its 19th year and running from 30 December 2011 until 1 January 2012.
Citylets will be one of the sponsors of this year’s Edinburgh’s Hogmanay festivities and the Concert in the Gardens on December 31, which are being headlined by indie rock legends Primal Scream. The sponsorship has been supported by a New Arts Sponsorship grant from Arts& Business Scotland.
Under the agreement, Citylets joins other sponsors including the City of Edinburgh Council and VisitScotland for the event, which attracts more than 100,000 revellers, from across the globe, to the three-day festival. The deal compliments their ongoing sponsorship of the Scotland national cricket team and its Edinburgh-based HQ at ‘The Citylets Grange’ ground.
Thomas Ashdown, managing director of Citylets, said: “We’re delighted to be sponsoring Edinburgh’s Hogmanay celebrations this year, which promise to be as entertaining as ever.
“As Scotland’s leading lettings portal, we’re committed to maintaining a high profile across the country. Being involved with Edinburgh’s Hogmanay is both great fun and effective in achieving this aim.”