zoopla.co.uk has today launched a new series of print and television advertisements, focusing on the company’s top-ranking mobile apps.
Building on its 2010 marketing push, zoopla.co.uk says this latest campaign is the biggest to date in terms of cost and exposure.
With a reported multimillion-pound advertising budget for 2011, zoopla.co.uk is expecting to further boost its steadily increasing online traffic. The site says it has seen a record growth in visitors over the past 12 months, with more than 10 million in July alone.
zoopla.co.uk claims to have doubled its brand awareness in the last year to 49 percent of adults, now only second to rightmove.co.uk for UK property portals.
“We continue to make very significant investments to ensure that we are supporting the expectations of our members,” says founder and CEO, Alex Chesterman. “We are delighted with the growth experienced over the past year and with the results we are delivering and Zoopla is now well on its way to becoming a household name.”
Advertising Partner
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