Trulia Launches Social Search

trulia.com has followed up its launch of Instant Leads last week with the release of “Trulia Social Search,” which shows users agent endorsements from their Facebook friends.

Now, trulia.com users who open the Trulia Voices section will be asked to log in with Facebook to see agents their friends recommend:

“Trulia Social Search equips buyers and sellers with an extraordinary way of discovering local agents that their friends and family know and trust,” says Pete Flint, CEO and founder of trulia.com. “Consumers prefer endorsements from a family member or a friend over anonymous reviews or ratings. Agents can now utilize happy clients and gain referrals from their network whether consumers are searching through Trulia’s Find a Pro directory or through Facebook News Feed.”

trulia.com explains that agents with more recommendations have a better chance of generating word-of-mouth referrals from their clients’ combined social spheres. Recommendations are also published to the agent’s Trulia profile, consumers’ Facebook profiles and their friends’ Facebook News Feeds.

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