The latest comScore figures for UK property portals have just been released by Digital Property Group, showing that globrix.com saw the biggest monthly rise in unique visitor numbers.
DPG says June comScore figures had globrix.com’s unique visitor numbers up seven percent to 67,000, with both primelocation.com and rightmove.co.uk registering a one percent rise. DPG says zoopla.co.uk’s unique visitor total was down 4.3 percent, and does not share findaproperty.com’s monthly total or percentage change. However, the company does say that findaproperty.com recorded its highest ever daily total in July with a top of 300,000 unique visitors.
“comScore reported little change in the order of the property portal category, with Rightmove (6.6m) followed by Digital Property Group (4.5m), themselves 1.3m unique visitors ahead of Zoopla Network (3.2m) – a status quo that’s lasted over four years,” DPG states.
DPG has also included time-on-site totals, showing that rightmove.co.uk had an average of 52 minutes in June, while findaproperty.com, primelocation.com, and globrix.com had a combined total of 48 minutes. zoopla.co.uk had an average of four minutes. The company created the following infographic comparing the top UK portals:
“The home searcher journey is cyclical with periods of relative inactivity; their search may be driven by reviewing the value of their property or new instructions within their area rather than intent to buy or rent a property,” says DPG marketing director Sheraz Dar. ”Some portals serve the former market extremely well but that doesn’t deliver enquiries and instructions for estate and letting agents.”
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Congrats Globrix and DPG. The quoted traffic figure of 67000 seems very low, this must be a typo?
Interesting that Zoopla traffic has dropped sharply and that their traffic appears to be much lower quality from the stats in the infographic.
Hi there – not a typo – correct as per the media release.
This is very smart from DPG, highlighting time on site has never been more relevant and 48 – 52 minutes is a huge amount of time for a visitor to spend on one website and shows massive engagement and satisfaction level. Many websites in other vertical markets would be envious of Zoopla’s 4 mins.
At a time when Zoopla look to be eating up the ground between them and the number 1 spot DPG have come back with an intelligent left hook.
I assume the globrix 67k UVs is per day? Is there a link anywhere to the original press release Alice?
It possibly suggests that Zoopla are simply buying their traffic, focussing on quantity to challenge rightmove and dpg. If this is the case, how long can this be sustained and how long will agents put up with lower quality leads? Surely it’s all about quality traffic providing estate agents with high quality leads?
Good point James and “Portalwatcher”. Comscore Stats for Average minutes per visit on Gumtree – Flats & Houses: 6.2 minutes.