rightmove.co.uk has launched a new ad campaign giving advice to home owners on how to make sure their property sells, and will offer some of its online ad products to agents for free to support the campaign.
According to rightmove.co.uk, this campaign will inform sellers of the tough realities of current property market conditions and encourage them to work with a rightmove.co.uk member agent to get their house sold.
“It’s so important to price and present a property appropriately in order to have the edge in getting it sold, and we’re looking to show sellers how working with a Rightmove member agent can really help with this,” says rightmove.co.uk director Miles Shipside.
“Agents tell us that their two main challenges are motivating sellers to price realistically and attracting the right new instructions,” Shipside adds. “rightmove.co.uk will be looking to assist with both these issues over the next three months.”
As part of the campaign, rightmove.co.uk is providing its membership of sales and lettings agents with some of its online property advertising products for free. These products give increased exposure around the property portal and can be resold on to potential vendors and landlords, or factored into the agent’s marketing offers.
“We hope that providing these products for free to agents during the course of the campaign will help them capitalise on the increased consumer interest that the campaign will generate,” says Shipside.